Search Engine Optimisation is the process of optimising your digital content to achieve maximum visibility within search engines. 

Of late, search engine optimisation (or SEO) has been spilling over it's traditional bounds. No longer can you look at SEO in nice and tidy vacuum where if you follow a set of rules you'll land on top. SEO is now more than ever intrinsically linked to other forms of digital media such as social media. Moreover, pure ranking numbers are hard to really quantify nowdays as they can differ by location - and what results are we ranking, universal results, image results, local search results, etc... Long story short, it can be confusing - it's not just meta tags any more!

Regroup Media takes a very practical approach to SEO. We know that at the end of the day, Google is in the business of making sure it's customers find what they are looking for. So, tricks and the latest SEO trends aside, we know that Google will tend to rank your site better if:

You have good quality, relevant content then people find and consistenty read

You have a reasonable amount of content available and have other sites linking to that content

Your site is easy for Google to read and understand