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Online marketing campaigns
Get Measurable Results
Online marketing campaigns are terrific because you get detailed traffic and click reports from each of the online services used including Google Analytics, Google Adwords, Facebook Insights to name a few. This means you can easily measure your Return on Investment (ROI) including the Cost Per Acquisition (CPA) or how much each new lead/email address or customer cost you to acquire.
In addition to measurable results, online marketing campaigns can be run at a fraction of the price of offline direct marketing and advertising campaigns, making it a great option for non-profit and small business promotion.
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