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Top tip on optimising SMS marketing
Top tip on optimising SMS marketing
Top tip on optimising SMS marketing

Advice to optimise SMS marketing efforts.

1. Clean your database, regularly - This is a process that may appear obvious but which is often overlooked. A company database has to be maintained for relevance, and segmented in line with commercial goals or communication needs. Unwanted communications invariably results in complaints. Positive planning is the best way to drive positive SMS messaging outcomes.
2, Allow for opt-ins and opt-outs - Target message recipients must be given the choice. Do they want to be kept ‘in’ or ‘out’ of the database? Ensure that the opt-in process is simple and straightforward. But if they want out - make it is as easy as possible for them to decline the service.
3. Test your campaign - Make sure that the SMS campaign is set up correctly; ascertain the best times to send a message, and the best response mechanisms to incorporate. When it is ready to go, don’t send it to everyone; rather send it to a small sample and fine tune if the sample results indicate the need to do so.
4. Be friendly - SMS is personal. It’s intimate. But it’s only effective if it comes across in the right way. Craft your message and build empathy with your audience and SMS will then serve you well in getting your message across.

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